Reese & Brothers is a curated commerce brand: a family marketplace where the value isn't endless selection but taste — a tight, thoughtfully chosen catalog of clothing, toys, decor, and gifts for baby and kids. The store is live and transacting.
The build sits on Shopify for the storefront and checkout, with the merchandising, brand, and content layer on top — including an automated social/content pipeline feeding the brand's channels. It's the commerce counterpart to the data and content projects elsewhere in this portfolio: same discipline, different surface.
"For a family brand, curation is the product. Fewer, better things — chosen — beats a warehouse."
Client work, shown with permission and without numbers that aren't mine to publish.